Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers.
Social Media Marketing
Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business
A lead is any person who indicates interest in a company's product or service in some way, shape, or form. Leads typically hear from a business or organization after opening communication instead of getting a random cold call from someone who purchased their contact information.
Search Engine Optimization
Search engine optimization is the process of optimizing web pages and their content to be easily discover able by users searching for terms relevant to your website. The term SEO also describes the process of making web pages easier for search engine indexing software.
Website is an online platform dedicated to a particular topic, ranging from entertainment to networking. It represents a centrally managed group of web pages, containing text, images and all types of multi-media files. Its main purpose is to display content/offerings for its visitors. Customers find business information and product/service offerings on websites.
Mobile App Development
Mobile application development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources. Hence, the mobile development process involves creating installable software bundles implementing backend services .
Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.
Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.